About the Journal

The HALORA logo represents the integration of halal values, business growth, marketing, and consumer engagement. The navy color symbolizes trust, integrity, and academic professionalism, while the deep gold represents value, prosperity, and excellence. The rising bars and upward arrow signify business growth and innovation, the shopping cart represents marketing and consumer activity, and the human figures symbolize consumers and society. Together, these elements represent HALORA's commitment to advancing research that connects halal values with business, markets, consumers, and sustainable growth.